How would you use mopar dream cards with customers

Mopar, Chrysler, Jeep®, FIAT and Ram Drive Family Fun at the Woodward Dream Cruise

What:            
Mopar, Chrysler, Jeep®, FIAT and Ram offer vehicle displays and fun for the whole family during the Woodward Dream Cruise on Saturday, August 15, 2015

  Where:
FCA US Display at the southwest corner of Woodward Avenue and 13 Mile Road in Royal Oak, Mich.

  When:
9 a.m. until 9 p.m. on Saturday, August 15

  Who:
Mopar, Chrysler, Jeep, FIAT and Ram

For interview requests please contact Trevor Dorchies () or Kathy Graham () by Friday, August 14.

  Details:

Mopar Brand
The Mopar brand celebrates its performance roots with a display featuring the new supercharged Mopar Dodge Challenger Drag Pak, which represents the first time that Mopar has offered a supercharger for a package car, and the 2015 Dodge Challenger R/T Shaker equipped with a Mopar Scat Pack 3 Performance Kit. The Mopar Scat Pack 3 kit delivers up to 75 more horsepower and 44 lb-ft of torque. Mopar “Top Eliminator” vehicles, including a rare 1973 Dodge Charger SE four-speed with a sunroof and a 1969 Plymouth Barracuda, will also be featured in the display. The Mopar "Top Eliminator" winners represent the best of vehicles developed by enthusiasts who display extreme passion and skill in restyling and customizing their Mopar rides.

  Chrysler Brand
For the classic car aficionados, 2015 is the 60th Anniversary of the iconic Chrysler 300 and the 90th anniversary of the Chrysler brand. Both anniversaries will be celebrated in the Chrysler display at the corner of Woodward Avenue and 13 Mile Road in Royal Oak. Representing the 60 years of the Chrysler 300 will be a 1955 Chrysler 300 and a 2015 Chrysler 300. Representing 90 years of the Chrysler brand will be a 1925 Chrysler.

  On Saturday between 9 a.m. and 9 p.m., consumers at the Dream Cruise who stop by the Chrysler display will have an opportunity at least once an hour to win a Chrysler prize pack as well as T-shirts and gift cards.

  FIAT Brand
The FIAT brand stands for discovery through passionate self-expression, which also could be said for the vehicle owners cruising Woodward Avenue. FIAT will showcase its partnership with Vans, the iconic shoe company with a custom, motorized Vans shoe on display and on Woodward Avenue along with Steve Van Doren from Vans who will be signing autographs at 11 a.m. and 2 p.m. Vehicles on display from FIAT include the all-new 500X crossover, 500L Urbana, 500 1957 Edition, 500 Abarth and the Vans grill car.

  Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. Consumers who journey to Woodward Avenue can take in a wide variety of Jeep vehicles on display including the high-performance Grand Cherokee SRT and the ultra-capable Jeep Wrangler Hard Rock Rubicon production vehicles, as well as the Jeep Wrangler Africa and Jeep Renegade Desert Hawk – two of the popular Jeep concept vehicles created for the recent Moab Jeep Safari.

  Ram Trucks
Hall Brothers Racing will have their Raminator Monster Truck on display and will be signing autographs throughout the day.

  About FCA US LLC
FCA US LLC is a North American automaker based in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles under the Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The Company also distributes Mopar and Alfa Romeo parts and accessories. FCA US is building upon the historic foundations of Chrysler Corp., established in 1925 by industry visionary Walter P. Chrysler and Fabbrica Italiana Automobili Torino (F.I.A.T.), founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli. FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. (NYSE: FCAU/ MTA: FCA).

FCA is an international automotive group listed on the New York Stock Exchange under the symbol “FCAU” and on the Mercato Telematico Azionario under the symbol “FCA.”

Follow FCA US news and video on:
Company blog: blog.fcanorthamerica.com
Facebook: //www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/FiatChrysler_NA
Twitter (Spanish): www.twitter.com/fcausespanol
YouTube: www.youtube.com/fcanorthamerica
Media website: media.fcanorthamerica.com

Our Standards Are Sky High

Factory original equipment must adhere to a strict standard of testing. Drive with confidence knowing your Mopar® parts and accessories have passed this rigorous testing.

We Have It; Others Don't

Only Mopar® has direct, exclusive access to your vehicle’s specifications. This information allows us to use an integrated design approach to create precise-fitting parts and accessories.

Two legendary brands… One special-edition truck that's sure to turn heads

The new, limited-production Mopar® ’21 Ram 1500 Special Edition brings together an exclusive collection of style and performance parts from two legendary brands to enhance the capabilities and appearance of the 2021 Ram 1500 Big Horn®/Lone Star. Very limited quantities available; only 250 will be produced. Available late June. Contact your local dealer for details.

All-Weather Floor Mats

Protect your vehicle’s interior with all-weather floor mats by Mopar®. Leveraging factory data for a precise fit, the advanced reservoir system offers enhanced durability and deeper ridges to better contain spills, ensuring your vehicle looks as good as the day you got it.

Customize Your Vehicle With 15% Off On Accessories and Performance Parts

There’s nothing like driving a vehicle that’s been personalized to you. With genuine Mopar® accessories, you can outfit your vehicle your way, for your lifestyle, with equipment designed specifically for it. And right now we’re offering 15% off accessory purchases to help you create the perfect vehicle for you.

Note: For Mopar eStore orders, use discount code 781234567897 at checkout.

Outfitted for Adventure

Sport, bike and cargo carrier options from Mopar® allow for endless opportunities for adventure. Mopar roof racks and carriers help you bring what you want, wherever you’re going. For vehicles equipped with production integrated roof rail crossbars, simply add the carrier that matches your activity.

CHARGE UP YOUR ADVENTURE

Explore our selection of safe, simple-to-use Level II (240V) charging units designed to charge your hybrid electric vehicle’s battery in as little as two hours. And with professional installation services available through our approved partner, Qmerit, charging up your adventure is now faster and more convenient than ever before. Requires purchase and professional installation. See your local dealership for details.

Vehicle Resources On The Go

Download the vehicle info app for your Chrysler, Dodge, Jeep®, Ram or FIAT® Brand vehicle to make taking care of your vehicle as easy as possible. Schedule dealership service visits, manage your maintenance records, find special offers, contact Roadside Assistance and more—right at your fingertips. Just log in, scan your VIN and get started today!

Browse The Mopar® Catalog

Ready to take your vehicle to the next level? Check out Mopar®   accessories and performance catalogs to learn about the parts and accessories available for your vehicle. Customize your vehicle to deliver precisely the performance you’re looking for with OEM parts and accessories engineered specifically for your vehicle.
Do not attempt water fording unless depth is known to be less than 30 inches. Traversing water can cause damage that may not be covered by the new vehicle warranty. Always off road responsibly in approved areas.

What is Mopar dream cards?

MOPAR DREAM CARDS | DP+ These print pieces live on display in dealerships and feature a base model on the left side with the Mopar-ized version on the right. The backside of each Dream Card displays individual parts information, so customers can build their own unique vehicle.

How does Mopar primarily stand out against the competition?

For many years, Mopar has found a way to stand out from the competition. Not only is the Mopar brand associated with quality engineering, they are revered for wild colors that stand out. As far back as the 1960's when Mopar would add colors unlike any other brand.

What can you do to better understand a customer's lifestyle and recommend products that fit his or her needs?

Ask the customer questions to understand their interests, wants and needs. What can you do to better understand a customer's lifestyle and recommend products that fit his or her needs? Ask the right questions.

What is the name of the Mopar product that allows owners to easily retrofit?

In order to make the process easier, Mopar just released a kit that makes the whole process as easy as possible. The Mopar Crate Hemi Engine Kit works with 5.7-liter and 6.4-liter Hemi V8 engines from 2014 on. The kit is meant to pair the new engine with a pre-1975 vehicle.

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