Google took a book out of Facebook’s playbook and made it easy and attractive to create display ads. No longer do you need to work with a graphic designer to ensure your display ads are compelling. With Google’s responsive display ads, any marketer or business owner can set these powerful ads up in minutes. Show
Google likely saw how easy it was for advertisers to create beautiful yet simplistic ads on Facebook’s platform and pivoted so their display network had a similar approach. What is a Google Responsive Display Ad?A responsive display ad automatically and easily adjusts in size, appearance and format to fit available spaces on Google’s Display Network [source]. In order to create a responsive display advertisement, you must take the following steps: 1 – Login to your Google Ads Account 2 – Create a New Campaign 3 – Select “Website Traffic” and then Select “Display” 4 – Choose “Standard Display Campaign 5 – Enter Your Businesses Website Address Below is a screen shot that will show that you’re in the right place. If you want all of the steps of setting up responsive display ads, you can follow THESE STEPS. What Does The Set-Up Process Look Like?Below is an example of what a responsive display advertisement would look like when you are logged into your Google Ads account. On the far right is what the advertisement will look like. On the left is the information that’s required, which consists of the following:
More Examples of Responsive Display AdsWe wanted to showcase our different team members so after someone visited our site or spoke with a representative of our team, they became familiar with the faces behind The Media Captain. Below you can see different advertisements of one of our graphic designers and one of our strategists. You can see how different images are used and different variations of the text based on the size dimension from Google’s Display Network.
Understanding Google’s Display NetworkIt’s important to understand how Google’s Display Network works. This knowledge will allow your business to better see through your entire advertising strategy. Google’s Display Network is a powerful network of more than 2 million websites, videos, and apps where your ads can appear. These networks reach 90% of internet users throughout the world! [source]. Many people assume Google is a powerhouse due to its pay-per-click advertisements. They don’t realize the reach and depth Google has with its display network. Related Blog: How to Drive Instant Traffic to your Site Using Google PPC ExampleWhen you visit a site like ESPN.com or CNN along with millions of other sites, there are places on those sites that allow advertisers to showcase their brand through display advertisements. In the past, you had to create specific size formats for display ads to populate, such as the following dimensions below.
Below you can see an example of one of our clients display ads, Powell Academy of Music, outlined in blue. Their advertisement is populating on CNN.com and it was set-up through Google Ads and is getting served on Google’s Display Network. Since CNN is one of the two million sites that partners with Google for their display network, since I visited the Powell of Academy website, I’m not getting served their advertisement. I can’t explain to you how many times our agency and our clients have been asked, “How much do you spend on advertising? I saw your ad on CNN.com!” The answer to that question is not much when you are running retargeting advertisements. For retargeting, the ads are only getting served AFTER people visit your site. For the Powell Academy of Music advertisement, IF someone clicks on the ad showcased, it would likely only cost them $0.60 – $0.70. What are the benefits of Google’s responsive display advertisements?You should now have a better understanding of what a responsive display advertisement is and how you go about setting it up through Google Ads. You should also have a better idea of what Google Display Network is all about and how this ad network allows for your ads to get massive exposure. What are the main benefits of Google’s Responsive Display Ads?
In ClosingThere is still the option to upload display advertisements to Google Ads based on specific size dimensions. This gives designers the ability to get more specific with their ad creative and more detailed based on certain brand standards. If your business wants your advertisements to look and feel a certain way, responsive display ads may not be the best option. If you want a quick solution that still allows for great display ad creation, look no further than responsive display ads. What is the benefit of responsive display ads?With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail. Responsive display ads can be used in Display campaigns.
What's a key benefit of responsive display ads quizlet?How is simplicity a key benefit of Responsive Display Ads? By using Responsive Display Ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns and dedicate more time to performance improvement.
What's a key benefit of responsive display ads you can set the ads to run in banner eligible slots?There are two correct benefits of Responsive Display Ads. First, They automatically create ads that serve all ad slot sizes and the second is that You can upload your own creative assets.
What's one benefit of using responsive display ads they can run on native inventory?What's one benefit of using responsive display ads? They can meet exact branding requirements. They can be uploaded. They can run on native inventory.
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